‘A Chance to Play’ – Volkswagen Partners with Terre des Hommes to Help Children
The Initiative Seeks to Promote the Development of Skills Amongst Children Living in Difficult SituationsJune 23rd, 2016
The project, “A Chance to Play”, founded in South Africa in 2008 has since grown into an initiative involving countries such as Mozambique, Zimbabwe, Zambia and Namibia. It was founded by and is sponsored by the Volkswagen Workers Committee, in partnership with the German NGO, Terre des Hommes. The key goal is give children a chance to play. The project also brings together governmental departments, civil society organisations, and the wider public.
The areas of work around which the project is focused are: the provision of a space for playing for both children and adolescents, the dissemination of information, the advocating for appropriate budgeting by the government, support for local organisations providing similar opportunities, and the provision of training and training material.
In 2013 and 2014, alongside the football World Cup, the same project was initiated in Brazil, involving more than 50.000 children. In launching the project in Brazil, organisers took into account the different specifics of Brazilian culture and society. The initiative involves local networks and has the power to influence public policies that in turn can ensure the respect of the human rights of children and adolescents.
Bernd Osterloh, Chairman of the Volkswagen Workers Committee, said that the project is a strong expression of the solidarity that characterises the Volkswagen workforce. Albert Recknagel, CEO of Terre des Hommes, added that such a program strengthens the rights of poor Brazilian children, as it has done in South Africa.
“A Chance to Play” is aimed primarily at disadvantaged children and youths in areas where the Volkswagen Group is present in Brazil. The ultimate aim is to support both boys and girls to develop their potential and to strengthen their skills. The two main pillars on which this aim rests are violence prevention and educational-training opportunities. Girls and boys are expected to improve their chances of getting a degree and a job in the formal labour market. At the same time, they are involved in social activities that make them less prone to engage in drug use, violence, or sexual assault. Safe structures and environments are created for children, where children are taught how to deal with often dangerous situations in their neighbourhoods.
“A Chance to Play” is also expressed by a right to play, which means that children must have the opportunity to grow up in a child-friendly environment, to have the time and space to play, do sports and other creative activities. Playing always includes an element of learning and personal development, it helps them explore the world and to learn how to communicate and act together. What is more, sports and games promote healthy physical development.
Cultural Diplomacy News
Laura Serra, CD News