Economy

Abertis Introduces Pablo Picasso to Brazil

The Spanish infrastructure company continues to bring Spain and Brazil closer with an unprecedented exposition

June 24th, 2016
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Abertis, through its Brazilian subsidiary Arteris, is once again bringing Spanish culture closer to Brazil. After the exhibitions of Dali and Miro, the company sponsors the largest retrospective of Pablo Picasso in recent years in the city of São Paulo.

Abertis, through its foundation and subsidiaries, has sponsored important cultural expositions in recent years: one example is the major retrospective of Salvador Dali, which beat historical records of visits in the cities where it was presented (Paris, Madrid, Rio de Janeiro and São Paulo), becoming the first retrospective of Salvador Dali travel to Latin America and the most visited one in the history of the artist.

Their aim is to bring cultures closer together, mainly reinforcing the ties between Latin America and Spain by supporting expositions of well-known Spanish creators who, for one reason or the other, have never been available for such a great public. This time, it’s the turn for the genius of Malaga.

The sample consists of 153 pieces, mostly about the artist’s first adventures on Brazilian soil. 116 of them are directly from the Spanish painter -34 paintings, 42 drawings, 20 sculptures and 20 engravings. Also, films and audiovisual material on the work and realization processes from Malaga-born artist are presented, along with a series of 22 photographs of Picasso captured by André Villers (22 images), Dora Maar (12) and Pierre Manciet (3).

The exhibition shows the special relationship that the artist had with his own works, outlining a chronological and thematic evolution into ten sections around the phases of the artist, from the formative years until his last days.  Some examples of these sections are "The Prime Picasso. Training and influences ", "Exorcist Picasso. Les Demoiselles d'Avignon" or "Cubist Picasso. The violin”.

After São Paulo, the retrospective will move in August to Rio de Janeiro and then to Chile, also thanks to Abertis. These collaborations are an example of the effort the Spanish company places on cultural diplomacy, working with the great cultural institutions of the countries where it operates, aiming to make culture accessible to the general public and accompanying the government in this task.

Cultural sponsorship is one of the actions of involvement in the community and the social fabric that establishes the Strategic Plan for Social Responsibility of Abertis. In fact, the company believes in culture as an asset that enriches people, improves their quality of life and bridges different countries closer together.

References:

Cultural Diplomacy News
Nicolás Pan-Montojo, CD News