Promoting Korea through Cultural Communication

The 7th Culture Communication Forum gathers cultural leaders around the world to discuss ways to promote South Korea through culture

September 20th, 2016
Min-ni Wu, CD News

Between September 4th and 6th the annual Culture Communication Forum took place in Seoul, South Korea. The Forum aimed to promote the country through culture, with 20 cultural leaders from different countries gathering together to brainstorm how to promote South Korea efficiently.

The idea of culture as a means of promoting a country and developing connections with the rest of the world is well established. However, research on how to go about this is seldom conducted. Believing in the power of culture, the Corea Image Communication Institute (CICI) in South Korea was established. This non-profit organization is dedicated not only to promoting Korean culture overseas, but is also involved in systematic studies to find the most effective ways to promote Korea’s image.

In this forum, “cultural leaders” including directors, researchers and artists who involved actively with culture elements in their own professional fields were invited to this three day event in South Korea. The delegates for this year included Sheng Qi, a Chinese painter and producer of cultural anthropology documentaries; Pierre Sang Boyer, a Korean-born chef from France, Tim Strong, a jazz and blues singer from the U.S. and many others.

Guests were introduced to different aspects of Korean culture, from traditional to modern, including Korean mask dance, music, food, art and calligraphy. A tour to several cultural attractions, including museums and royal palaces, was provided as well.

Following the visits, which helped guests better understand Korea culture, the delegates sat together to discuss how they felt. Additionally, a survey on Koreans’ and foreigners’ perceptions of Korea was unveiled.

In the discussion, delegates talked about their experiences of Korean culture overseas and how this differed from experiencing it in Korea. They realized that many people living overseas have their own ideas of Korea and are interested to know more about the country and its culture. Thus, more information should be provided, and digital media can play an important role in enhancing mutual understanding.

On the final evening, cross-cultural performances by American jazz singer, Tim Strong, Korean electro-classical crossover band, La Baie, Malaysian Makyung actor, Rosnan Rahnan, and New Zealand singer-song writer, Tama Waipara, were held. Among the 280 guests present were 50 foreign diplomats, business leaders and cultural leaders.


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