São Paulo – The New Global Fashion Capital

Brazil inspires the world with vibrant style

October 19th, 2016
Giulia G. Angelini, CD News

Brazil is the new creative and innovative country of Latin America. It is the country of the world championship, as well as the Olympics host in Rio de Janeiro during the summer of 2016. While Rio has taken the scene of sports, São Paulo is turning into the city of fashion and art.

The city of São Paulo will host the fifth biggest fashion week in the world after Paris, London, Milan and New York. Brazil is now the leader of the South American fashion industry. The 41st fashion edition in São Paulo was the perfect opportunity to show the world, the Brazilian character in fashion with international recognized Brazilian designers, such as Francisco Costa, Carlos Miele and Pedro Lourenço.

According to the editorial director of Vogue Brazil, Daniela Falçao, Brazilian trends are more visible in the city of Rio, but the core idea and the creativity behind it have roots in São Paulo, the largest city of Brazil. The reason behind Sao Paolo’s creativity lies in the fact that many of the designers are based in the city.

The fashion world generally captures the identity of different countries and its cultural background. Fashion could be seen as a new form of art and culture, in which people, especially young people tend to discover new identities, where they can blend own ideas and traditions with international features.

Fashion is occupying an important role currently, where new generations are connected through the social media. Fashion is a worldwide concept that includes international costumes and cultural knowledge, where young people share trends and create an intercultural exchange. São Paulo is the perfect example of a big fashion city, known for its youth culture and its urban style.


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