Wall Street Journal- ‘Soft Power’ Beats the Machiavelli Way in Business


Mark Donfried, founder of the Institute for Cultural Diplomacy, a non-governmental agency based in Berlin, explains why managers might want to use
 

  August 17th, 2009
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An Interview with Mark Donfried, Founder and Director of the Institute for Cultural Diplomacy in Berlin, at the Wall Street Journal

Wall Street Journal,  August 17th 2009