Asia

Würth Group Powers New Asia-Pacific Rally Cup

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June 22nd, 2016
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The FIA Asia Pacific Rally Championship and the Würth group have reinforced their partnership through the establishment of a new competition known as the FIA Asia-Pacific Rally Cup which will be powered by Würth.

All registered FIA APRC drivers taking part in all categories (Full Championship, Pacific and Asia Cup, One-off Team entries, Juniors etc) and aslo local drivers who enter the International event in their country, have the opportunity to win prize-money, earn points and get extra TV coverage in this new competition.

“Given that all competitors in the international events have APRC-Würth logos on their cars meaning that they’re all eligible to receive the Würth product kits before the rally. We felt it was a natural progression to be part of a competition that will give extra incentive to the competitor’s right across the seven countries where the APRC takes place. In addition to the chance of winning the overall prize package, each round winner will be presented with prize money on the finish podium. Second and third place will receive a premium Würth tool kit.” said Andreas List, Business Director at Würth International Trading (Shanghai) Co. Ltd.

APRC President Steven Kennedy is equally enthusiastic, “The Asia-Pacific Rally Cup will not diminish the status of the FIA APRC competitions, rather enhance the level of the events where the APRC events are taking place and for the first time it will link all competitors in all the international APRC events, into one competition. This is a great initiative from Würth for the event organisers and the competitors”.

An additional benefit for national drivers is the FIA Asia-Pacific Rally Cup powered by Würth, will be included in the APRC’s global TV and media coverage, “Its good news for our TV coverage as there’s often local star drivers like Japan’s Toshi Arai and Karamjit Singh in Malaysia, who take on the international drivers and are usually in with a chance to win outright - and often do. Now we can legitimately include these drivers in our programmes, adding at the same time a whole new dimension to the championship”, said APRC TV producer Brian Young.

References:

Cultural Diplomacy News
Stella Conumello, CD News